Shopify is a complete commerce platform that lets anyone start, manage, and grow a business. You can use Shopify to build and online store, manage sales, market to customers, and accept payments in digital and physical locations. Shopify’s reputation as a commerce leader comes from listening to the experiences of millions of business owners. By supporting solopreneurs and enterprise brands, Shopify has built the features and products that power today’s businesses and will shape the future of commerce.
WordPress is a CMS you can use for free and install on a hosting service. It’s generally more flexible than your average website builder thanks to the many themes and plugins you can install. Think of WordPress as your mobile phone and the plugins as your apps. Plugins enhance your website experience the same way applications do for your mobile phone.
WooCommerce is the open-source ecommerce platform for WordPress. Their core platform is free, flexible, and amplified by a global community. The freedom of open-source means you retain full ownership of your store’s content and data forever. Whether you’re launching a business, taking brick-and-mortar retail online, or developing sites for clients, WooCommerce can be used for a store that powerfully blends content and commerce.
Wix is a free, user-friendly, website building platform. Our intuitive technology and powerful built-in features gives you the freedom to design professional websites with ease that look amazing on any device.
Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.
Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping. Using this tool lets you connect with customers, post business updates, list products or services, and more. Even if you don’t have a storefront, you can still have an account so long as you have contact with customers.
Klaviyo is a marketing automation platform that automates eCommerce SMS and email marketing to help businesses acquire, retain and grow their customers by sending marketing emails. It has over 70,000 paying customers and has become one of the most popular email marketing platforms in the world
Mailchimp is an email marketing platform tailored to a wide range of businesses (from small businesses and online stores to large enterprises). It provides you with the tools you need to create, send, and track engaging email campaigns to your customers and subscribers.
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
- Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
- Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
- There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
Google Shopping is an online shopping platform that allows users to search for, compare, and purchase items from online shops. Powered by Google Merchant Center and Google Ads, it offers a streamlined shop experience with detailed product information, images, and prices, all displayed in one place. It is a product discovery experience and acts as a product discovery tool. Google Shopping helps you research what you want to buy by showing you features, information, and prices from various online stores. Then, you can easily connect with those stores to complete your purchase.
Creating, scheduling, analyzing and engaging with content posted on social media platforms. A brand’s online presence is managed and optimized through various social media channels to achieve specific marketing and communications objectives.
Sellware is a company that creates inventory management and order management systems for e-commerce. The company offers centralized marketplace listing administration and optimization, multichannel inventory and price control, and customizable algorithms and automation.
Fishbowl Inventory performs inventory management tasks such as barcoding, serial number and batch tracking, advanced bill of materials and work orders. Fishbowl also has seamless accounting integrations with Intuit QuickBooks Online, Xero, and Reckon Accounts.
QuickBooks is accounting software designed for keeping track of income and expenses. QuickBooks Online has several subscription levels you can choose from. Most of the QuickBooks Online subscription levels also offer multi-currency features. This is useful for businesses working with international customers and suppliers.
